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Fabulous Information CenterFabulous.com HelpPortfolioRevenue ReportsDefinitions: Impression, Unique, Click, Sale, Lead, Earnings

Definitions: Impression, Unique, Click, Sale, Lead, Earnings

The following terms are used in your Revenue Reports, as well as other areas of your Fabulous account:

Impression
Fabulous records "impressions" as the total number of views/hits your domain receives; basically, any activity on the domain name including spiders and bots. One visitor can generate a number of impressions.

Unique
A "unique" is an impression/view of your domain name by a customer that has not visited that domain in the last sixty minutes. One visitor generates one unique.

Click
A "click" is the action that a visitor takes when they click on a link on your domain. If your domains are serving PPC listings, you will be credited for every valid click your domains generate. We only record unique clicks, so if one visitor clicks 3 times in sixty minutes, it shows as 1 click in your account with the earnings showing as the total revenue from all 3 clicks.

Sale
This only applies if you have a DarkBlue CPA advertisement either as the lander for your domain name, or as a pop up/over/under. A "sale" is recorded when an advertiser generates revenue from a unique visitor sent from your domain.

Lead
This only applies if you have a DarkBlue CPA advertisement either as the lander for your domain name, or as a pop up/over/under. A "lead" is recorded when a specified action is performed on a third party site by a visitor sent from your domain name. E.g. A customer who has been referred by your domain name signs up to service or fills in a registration form.

Earnings
When actions are recorded via traffic that you have provided to advertisers, you may be entitled to a commission. Depending on the redirection you are using, you may be paid per click, sale, or lead.

Your "earnings" is the total revenue figure you can expect to be paid for your traffic.